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Merchandise of the Pre-war Period

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  • Merchandise and cheongsam styling: Advertising leaflet for Indanthrene cloth (1)
    Advertising leaflet for Indanthrene cloth
    1920s to 1940s
    Hong Kong Museum of History collection
    Indanthrene is a dye from India that comes in different colours, the most commonly seen one being blue. Chinese dyeing factories use the dye to produce Indanthrene cloth, which they claimed to be colour-fast. The fabric was quite popular during the 1930s and 1940s.
  • Merchandise and cheongsam styling: Advertising leaflet for Indanthrene cloth (2)
    Advertising leaflet for Indanthrene cloth
    1920s to 1940s
    Hong Kong Museum of History collection
    Indanthrene is a dye from India that comes in different colours, the most commonly seen one being blue. Chinese dyeing factories use the dye to produce Indanthrene cloth, which they claimed to be colour-fast. The fabric was quite popular during the 1930s and 1940s.
  • Merchandise and cheongsam styling (Group I): Calendar poster of Cheong Li Lined Fabric Factory
    The cheongsam depicted on these calendar poster ladies encompass the best stylistic qualities – trendy fabric with floral prints, geometric and striped patterns, and slim-fitting cuts. They can truly make a lady shine when paired with stylish heels, see-through stockings and short curly hair.

    Calendar poster of Cheong Li Lined Fabric Factory
    1930s
    Hong Kong Museum of History collection
  • Merchandise and cheongsam styling (Group I): Calendar poster of Chuen Sun Knitwear Factory
    The cheongsam depicted on these calendar poster ladies encompass the best stylistic qualities – trendy fabric with floral prints, geometric and striped patterns, and slim-fitting cuts. They can truly make a lady shine when paired with stylish heels, see-through stockings and short curly hair.

    Calendar poster of Chuen Sun Knitwear Factory
    1930s
    Hong Kong Museum of History collection
  • Merchandise and cheongsam styling (Group I): Calendar poster of Meen Ngai Knitwear Factory
    The cheongsam depicted on these calendar poster ladies encompass the best stylistic qualities – trendy fabric with floral prints, geometric and striped patterns, and slim-fitting cuts. They can truly make a lady shine when paired with stylish heels, see-through stockings and short curly hair.

    Calendar poster of Meen Ngai Knitwear Factory
    1930s
    Hong Kong Museum of History collection
  • Merchandise and cheongsam styling (Group I): Calendar poster of Hui Chun Ge Pharmacy
    The cheongsam depicted on these calendar poster ladies encompass the best stylistic qualities – trendy fabric with floral prints, geometric and striped patterns, and slim-fitting cuts. They can truly make a lady shine when paired with stylish heels, see-through stockings and short curly hair.

    Calendar poster of Hui Chun Ge Pharmacy
    1920s to 1930s
    Hong Kong Heritage Museum collection
  • Merchandise and cheongsam styling (Group II): Calendar poster of Golden Valley Brandy
    These calendar posters were designed by Kwan Wai Nung (1880-1956) and printed by the printing house he founded – Asiatic Lithographic Printing Press, Hong Kong. Kwan was recognised as 'Master of Calendar Posters' and was particularly talented in depicting the female figure. Bringing together Western and Chinese painting styles and drawing inspirations from the Lingnan School, he created many hugely popular calendar posters applying Western watercolour and perspective techniques.

    Calendar poster of Golden Valley Brandy
    1938
    Hong Kong Museum of History collection
  • Merchandise and cheongsam styling (Group II): Calendar poster of Gande, Price & Co., Ltd
    These calendar posters were designed by Kwan Wai Nung (1880-1956) and printed by the printing house he founded – Asiatic Lithographic Printing Press, Hong Kong. Kwan was recognised as 'Master of Calendar Posters' and was particularly talented in depicting the female figure. Bringing together Western and Chinese painting styles and drawing inspirations from the Lingnan School, he created many hugely popular calendar posters applying Western watercolour and perspective techniques.

    Calendar poster of Gande, Price & Co., Ltd
    1934
    Hong Kong Museum of History collection
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