The rise of electronic watches in the mid-1970s

The advent of electronic timepiece marked a major revolution in the watch industry. Electronic watches became popular in the US in the mid-1970s, and were subsequently evolved into electronic quartz analog timepieces. While most watches were equipped with“three keys and one crown”, electronic watches needed four push buttons and also had to be water resistant and dial printed. At this time, watch and clock manufacturers in Hong Kong had not yet developed such technologies. As Leung Lung Kee had mastered the electronic watch category quite early, and Leung Wai Ho was also familiar with the purchase price of complete watches, the electronic watch business generated huge profits for Leung Lung Kee. Back then, each electronic watch button could be sold at US$4 (its value today is just $0.5!), while single electronic watch cases could fetch prices of US$14. Watch crown and silk- screen factories were also making sizeable profits. Other local watch case factories did everything possible to follow Leung Lung Kee’s example in developing the electronic market. Between 1974 and 1977, every local manufacturer producing electronic watch cases made a healthy profit. For this reason, 1974 to 1982/83 were peak years for the local watch industry.

Interviewee
Company Daily Win Watch Products Mfg. Ltd.
Date
Subject Industry
Duration 8m9s
Language Cantonese
Material Type
Collection
Source Hong Kong Memory Project Oral History Interview
Repository Hong Kong Memory Project
Note to Copyright Copyright owned by Hong Kong Memory Project
Accession No. LKF-WAT-IND-SEG-001
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