Strategies of the second generation of Tin’s Chemical

Tin’s started off in about the same period as its Taiwan counterparts. Wang Yung Ching started up South Asia in 1956/57, and produced low-quality PVC in the early period. The PVC industry in Taiwan gained government support and South Asia grew rapidly. Its products sold cheap and its Hong Kong agents had thrifty businesses. It posed great threat to Tin’s. Tin’s advantage lay in its close relationship with clienteles, suppliers and machinery vendors. Tin’s stuck to customer needs. Tin Ka Ping and Sam Tin kept contact with lower-end manufacturers and built strong friendships with them. When raw materials were short, Tin’s did not take the chance to raise prices so as to help its clients make ends meet. Tin’s had been in a long-term partnership with a German company. Even the German company had been sold many times, its comments on Tin’s had remained favourable. Japanese suppliers treated Tin’s with enthusiasm and was always willing to update Tin’s on quotations. Despite the slightly higher pricing of Tin’s products, clients’ supports remained unchanged, which left Tin’s competitors convinced.
Emphasizing human sympathy was a fine tradition of Tin’s, and was inherited by the second generation when they took over. They did not neglect quality and customer relationship, but they needed to understand the layout of the market and clearly position Tin’s in the market. In the early period, films made by Tin’s had multi functions. Tin’s used to make low-class films used in toys, red packets, inflatables, etc. As competitions intensified, Tin’s produced high-class films used in stationery, plasters and advertising products in the 1990s. The technological requirements were lifted. In view of the fact that product diversification actually affected the professional standards, in the production of synthetic leathers, Tin’s focused on middle and high class handbags after doing intensive market research which dug into the trend and customer needs. In the 1990s, handbag leathers became its core products. Sam Tin often contacted fellows in the same trade from Japan and Europe with a view to keeping Tin’s products abreast of the international standard. Sam Tin lamented over the long period of time it took him to understand the field in deep, ‘It's not until the 1980s have I got a bit more clear-headed.’

Interviewee
Company Tins Chemical Corporation Ltd.
Date
Subject Industry
Duration 16m32s
Language Cantonese
Material Type
Collection
Source Hong Kong Memory Project Oral History Interview
Repository Hong Kong Memory Project
Note to Copyright Copyright owned by Hong Kong Memory Project
Accession No. LKF-THS-SEG-005
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