An 8-year development bubble of Chit Shing after its establishment in 1969, Chit Shing began to turn a profit by focusing business on brand customers since 1978

Chit Shing was established with a capital of $3,000 in a plant unit measuring less than 300 square feet at a monthly rent of $300. Machines purchased were paid back by installments. Chan Wah Cheung worked long hours in this plant, frankly admitting that he was very ignorant about everything during the company’s start up. Not knowing how to handle orders, buy and prepare materials or calculate costs, he asked trade veterans about everything. He also urged his former employer to outsource some orders for him processing. In the company’s early years, Chan Wah Cheung bought raw materials from a manager called Yiu at Tin’s Chemicals. Openly admitting that he was lacking funds, he requested Tin’s Chemicals to allow his new firm a 60-day credit period. Yiu appreciated Chan Wah Cheung’s frankness and determined to help this young man solve his cash flow problems. Chit Shing started with only one man when it was established in 1969 but later expanded to 70-80 workers by 1977/78. Business was booming during these years and labour costs were low. The factory operated every night until 2 am, producing stationery and then women's wallets. Reviewing his company’s accounts eight years after its establishment, Chan Wah Cheung was shocked to find that accumulated losses had reached around $500,000. His mother and the skilled master in charge of molding repeatedly advised him to close the business down.
Chan Wah Cheung summarised five reasons for his failure over this period. Firstly, the output value of the products was too low. Secondly, competition within the trade was intense. Thirdly, the company’s costing calculation was outdated and did not take utilities or other operating costs into account. Fourthly, prices were suppressed by the intermediary trading firms. Fifthly, payments by customers had fallen into arrears. In the early years of establishment, Chit Shing had to rely on trading firms for overseas orders. In the weekdays, Chan Wah Cheung visited the offices of these trading companies in Tsim Sha Tsui and Central. Lacking bargaining power, he was accustomed to prices being kept deliberately lowered by his contacts there. After making reviews, Chan Wah Cheung changed his strategy in 1978. He decided to abandon the production of women's wallets and instead contact only trading firms whose customers specialised in brands. He then switched to producing stationery for cartoon brands such as Snoopy, Disney, Star Wars and Hello Kitty, offering to his partners enhanced quality and guaranteed delivery. Chit Shing began to turn a profit. It eventually not only maintained its business, but also expanded to bag products. Chan Wah Cheung believed that as brand products generally carried higher prices, they offered more reasonable profits and larger, more stable order volumes. As Chit Shing’s business gradually moved into profitability, obtaining bank loans became simpler and the company was able to expand its plant and equipment. Chan Wah Cheung had mixed feelings, believing that running his business was just like sailing against the wind! When labour costs were low in the early 1970s, his company made losses, but then the company started to make profits when wages began to rise during the late 1970s. Chan Wah Cheung frankly admitted that taking into account the limited size of his plant and workforce, negotiations with trading firms were difficult. As a result, he felt he could only impress these firms by his sincerity and low prices.

Interviewee
Company Chit Shing P.V.C Products Mfy. Ltd.
Date
Subject Industry
Duration 18m50s
Language Cantonese
Material Type
Collection
Source Hong Kong Memory Project Oral History Interview
Repository Hong Kong Memory Project
Note to Copyright Copyright owned by Hong Kong Memory Project
Accession No. LKF-CWC-SEG-002
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